
KHS America
Alianza Académica
If Music Education teaches us one all-important lesson, it’s that we are more successful when we work together.
It takes a community of students, performers, educators, family, retailers and those who design and craft the instruments to bring music to life.
In support of this community, we proudly present the KHS America Alianza Académica.


How does it work?
The KHS America Alianza Académica is designed to facilitate and strengthen the important symbiotic relationships with the music education community. Recognizing your important role within this community as an educator, we are proud to offer a unique opportunity for your school to access benefits intended to enhance the student experience, promote program growth, and bring attention to the great work that you do. Such benefits include curriculum resources, purchase rewards, artist or clinician appearances and national exposure for member programs.
It also connects you directly with our community of top Educators, Artists, and Ensembles, as well as a network of outstanding retailers, our own KHS America team, and other great School Mariachi and Conjunto Programs throughout the country.
Benefits are offered at four levels: plata, oro, platino, and diamante. Your status within the program is determined by a number of criteria that include willingness to increase your familiarity with our instruments and provide valuable feedback, your past purchase history, future purchase intent and participation in mutually beneficial efforts to support our community. You can continue to fulfill criteria over time and increase your membership level.
Who’s In The Alianza Académica?
You’ll Be Joining A Community That Includes

Well Respected Educators
Including Ramon Rivera, Brian Gallagher, and more from schools near you and from across the country.

Renown Ensembles
Like Mariachi Reyna de Los Angeles, Los Tucanes, Los Tigres, Voz de Mando, Grupo Firme, Mariachi Divas, Banda MS, and more.

A Network of Dedicated Retailers
Ready to work with you and with us to get you what you need, when you need it.

Top Instrument and Accessory Brands
Such as Hohner, H. Jimenez, Jupiter, XO, Hercules, Mapex, and Sonor.

Industry Professionals with Inside Knowledge of Music Education
Gain insight from industry professionals and tips to move your music program forward.

Other Top Schools
From Middle Schools and High Schools in every region of the United States.
Participating Alianza Académica School Benefits


Frequently Asked Questions
See if your question is answered here.
My school already owns Jupiter, Mapex, Hohner and/or H. Jimenez instruments. Do we already qualify as Alianza Académica Members?
If you already have Jupiter, Mapex, H. Jimenez, or Hohner instruments in your inventory, please fill out an Instrument Value Form to see if you qualify for a higher level of membership. View Qualification Criteria
Does my program have to own instruments of every KHS brand to qualify as an Alianza Academica Member?
No. You can actually Qualify for Plata Level membership while owning very few (if any) of our instruments. To qualify for Oro, Platino, and particularly Diamante Level Membership, representation of our brands within your program becomes more critical. View Qualification Criteria.
If my program is accepted as a Plata or Oro level member of the Alianza Academica, can we work our way up to Platino or Diamante in the future?
Absolutely! As you meet the additional qualification criteria, you are welcome to submit a new application to be advanced to the next level. View Qualification Criteria.
I am a teacher that is thinking of starting a Mariachi or Conjunto program in my school. Can I sign up for the Alianza Académica?
Absolutely! The Alianza Académica will provide valuable resources to start your new program and can give you access to experienced educators if you have any questions along the way! View Application
Still Have Questions?
View our FAQs page or email us to see what we can do for you!
